User experience (UX) refers to the overall experience that a person has when interacting with a product or service, typically focusing on how easy and pleasant it is to use. UX research involves studying users' behaviors, needs, and preferences in order to design products that meet their needs and provide a positive experience. This research area often involves methods such as usability testing, surveys, interviews, and observation to gather insights into the user experience and inform design decisions. Good UX design is essential for creating products that are intuitive, efficient, and enjoyable for users.